Roy KaufmanWhether you work in textbook publishing, trade books, or the news media, you are going have plenty of questions about the Common Core State Standards (CCSS). The new — some say, revolutionary — approach to learning has fueled a debate among teachers, administrators, and parents. How will states develop the new curriculum? What types of content will be in demand? How will these changes impact your business?

Earlier this week, Roy Kaufman, Managing Director of New Ventures for the non-profit Copyright Clearance Center, considered these and other questions about Common Core. He stressed that CCSS will likely lead to innovation and new opportunity, particularly for publishers of non-fiction, as the CCSS is designed to enable more relevant classroom instruction and lead students to improve critical thinking.

“Test developers are using the types of materials that students will actually read,” Kaufman tells CCC’s Chris Kenneally. “Thus, passages created specifically for tests are out, and published materials – so-called ‘authentic content’ – are in.”

At next month’s Frankfurt Book Fair, Roy Kaufman will discuss “Common Core Implications for Foreign Publishers” on Friday, October 11 from 12:00–12:30 p.m. on the Publishing Perspectives Stage, Hall 8.0 N170. To book an appointment at Frankfurt with a CCC representative, and learn more about other CCC programs, click here.

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