BTB #274: Measuring the E-book Market

Ruediger WischenbartThe e-book revolution is underway, and moving beyond North America. Using actual data – and not forecasts – The Global eBook Market: Current Conditions & Future Projections, is considered an important step to understanding the global impact of this watershed publishing moment.

“We saw that reading devices, as well as tablet devices, have been very, very popular Christmas gifts in Europe,” explains author Ruediger Wischenbart, a Vienna-based journalist and consultant specializing in book publishing and the cultural industries. “So, we have quite a significant environment now, which tells us that 2012 is going to see very strong development.”

The Global eBook Market: Current Conditions & Future Projections was originally published in October 2011, and is available as a free download from O’Reilly Media. An update will be published next month at the Tools of Change 2012 conference in New York City.

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