Eric GinsbergThat’s the pitch from BookSwim, which offers books for rent the way many of us rent DVDs. From “The Publication Manual of the American Psychological Association,” a how-to for getting published professionally, to “Superfreakonimics,” bestsellers and perennial hits are all available for monthly fees.

As BookSwim’s Eric Ginsberg explains, think of it as an online library where you pay for a subscription but never for any fines. With the publishing world still sorting out Kindles and Nooks, BookSwim reaches audiences who want to read “real” books but who don’t have room for real booksheleves.

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