Aug 9, 2015 | Events, Podcasts
What do readers hire us to do? The editors of one of the world’s most recognized and respected business publications asked themselves just that over five years ago. Answering the question inspired a transformation of the organization and a reinvention of the brand....
Aug 18, 2013 | Digital Transformation
The questions editors and designers must ask when developing e-books are not only different than for printed volumes, but also different between e-versions of cookbooks and poetry collections, notes Liisa McCloy-Kelley, vice president and director of e-book...
Aug 5, 2012 | Events, Podcasts
On the leafy campus of Yale University, the view from the summer session at the Yale Publishing Course was of lush chestnuts and towering ivy. Tranquil as it seemed, warned a lecturer, danger lurked for book publishing businesses. That startling call to attention came...