At last week’s Buying & Selling Content 2015, attendees heard presenters from start-ups, international marketing agencies and leading publishers enumerate the new rules of buying and selling content. From data licensing and copyright to mobile, apps, and SaaS platforms, the conference – organized by SIIA, the Software & Information Industry Association – addressed a range of controversial global licensing issues.
In a panel discussion. Dawn Conway, Cision COO, and Andrew Hughes, Commercial Director, NLA media access, explored how “media monitoring organizations” – typically, public relations agencies and social media consultants – are finding ways to license publishers’ content even as they scour the Web for news about their clients. CCC’s Chris Kenneally moderated.