BTB #318: The Power of Print

Doug HarbrechtThe death toll continues to grow. The catastrophe is not one wrought by nature or inhumanity, but by technology. Month after month, another newspaper or magazine will cease to publish and print. Hard copy, ink on dead trees – whatever you call it, print seems ready to succumb to digital. But some publications are not ready to go anytime soon. Their editors and publishers believe that readers enjoy a different relationship with print, a closer relationship, and a more rewarding one for the publications.

“Print’s not going to go away, and I think that’s the wrong way to think about it,” Doug Harbrecht, Director of New Media for kiplinger.com tells CCC’s Christopher Kenneally. “Radio didn’t go away when television came along, and television didn’t go away when the Internet came along. In fact, they evolved in their own separate ways. They evolved in different ways. I don’t think it’s an issue of print going away. But there are tremendous economic pressures right now on print publications.”

Harbrecht joined Kiplinger in 2006 from Businessweek online, where he was executive editor; his 30-year career in Washington includes covering the White House and Congress for Businessweek. kiplinger.com is the fastest growing Website in the investing/personal finance magazine space, and receives nearly 1.2 million unique visits per month.

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