A first-hand report on the e-book revolution from Angela James, executive editor of Carina Press, the “digital first” imprint from Harlequin. A prolific blogger, James is leading the charge to create a business model for e-books in trade publishing.
“Avoid thinking of it as immediate return. Yes, it’s digital. Things happen much more quickly. But you still have to have a solid business plan and be in it for the long haul,” she advises CCC’s Chris Kenneally. “Avoid trying to do it with only existing personnel. And I know that sound painful because now we’re talking about more money, but you want to do it also with people who are really invested in the digital community, understand how digital works, and most importantly, somebody who can help you think outside the box.”