In this Digital Age, every company is a creative powerhouse. Setting aside formal titles and departments, employees today are creators, producers and publishers of content. And these creators don’t just reside in marketing and corporate communications departments – they are spread out across the org chart developing presentations, videos, web content to help motivate and train employees, engage with customers and prospects, recruit new talent and build your company’s brand. They rely on external content to get the job done, and increasingly, that means using music sourced from the web.
As Hans Christian Anderson once observed, “When words fail, music speaks.”
In a recent webinar presented by Copyright Clearance Center, attorney and author Joy Butler detailed the sometimes frustrating licensing issues associated with using music in presentations and videos. “While music licensing is not rocket science, it is also not intuitive,” she told CCC’s Chris Kenneally.
Joy Butler is an attorney and author with over twenty years of experience counseling clients on business, licensing, technology, and media matters. Through her Washington, DC-based private law firm practice, she provides transactional and advisory services primarily to mid-market companies and small businesses.
Her writings relevant to music licensing include The Permission Seeker’s Guide Through the Legal Jungle: Clearing Copyrights, Trademarks and Other Rights for Entertainment and Media Productions, recently updated and expanded for 2017. She is a graduate of Harvard Law School and Harvard College.